Do your branding homework
Your brand is more than a logo or an identity piece, it is an overall experience that reflects your business. Make sure you’ve read up on branding, and done some critical thinking about who your audience/market is, as well as your goals and objectives. You can even do a little homework by evaluating the branding efforts of businesses big or small. This will help you determine your direction.
Don’t be scared
Don’t be intimidated by the branding process. Have a clear direction and map out a plan of action for creating and launching your new brand.
Let me people know
Change often means growth. If your business is growing in a new or bigger direction, make sure to connect with your current customers and friends and let them know what your are doing. You’d be surprised how much help and referrals you can get by just letting people know what you are up to.
