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Does your small business need a mobile website?  The answer is quite possibly yes. Amazingly, there are over 100 millions smart phones in use in the U.S. and that number is continuing to grow. If you are anything like the average American smart phone user, you check your phone upwards of 150 times a day, you shop and search for products and services on your phone, and you check your social accounts often. The reality is that just as you are using your mobile phone more and more, others are also, and they are  looking for businesses just like yours from a phone or a tablet device. So as a small business owner, it may be important to ask yourself  if  you could benefit from a mobile optimized website? Here are some instances where mobile makes sense:

  • You have a service or trade  business and you know people frequently access your site from a search engine like Google or local search site like Yelp. I think any skilled trade persons in business (electrician, plumber, lawn care) especially need a mobile site.
  • You set up appointments for your business. (The greatest thing for me ever was my new dentist who sent me a text message reminder of my upcoming appointment).
  • You sell a product that people are likely to shop for from a mobile device.
  • You have a restaurant, shop  or other location- based business.

On the simplest level, setting up a mobile site or optimizing your site for mobile can be fairly easy to do. Your #1 concern should be that key content can be found easily and that the layout of your site is viewable from a mobile device. Of course, there are many more things you can do with a mobile site and more opportunities for business growth with mobile on the horizon, but just getting started is the important thing. Need more convincing? Check out this infographic from kiss metrics.

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The Growing Importance of Mobile Website Optimization
Source: The Growing Importance of Mobile Website Optimization Infographic