You want your customers to love you? Right? We all do. But before you can get your beloved customers and potential customers to love you, you have to really know who they are and what they desire. I often work with business owners to help them figure out who their ideal customers are. You’d be surprised how often we figure out that… Read More
Struggling with Creating Content? Read this.
A few weeks ago I shared to my email subscribers how I struggled to create content for my own website, although I used to work professionally as a content producer. Crazy, huh? When it came to creating content for my own social media channels and blogs, I really had a hard time. I knew exactly what to do – I… Read More
What is Periscope and How to Use It
I’ve spent a lot of time over the last few weeks checking out Periscope and I am pretty excited about it. What is Periscope, you ask? It’s a newish live broadcasting app that was recently acquired by Twitter. Periscope allows content creators to instantly broadcast video with their phone from anywhere and to anyone in the world. Viewers can watch… Read More
How to Create Your First Money Making Service Package
I love to buy products that come in pretty packages. My favorites are cosmetics and stationery, but I can be a sucker for anything that’s wrapped up nicely because the packaging can make whatever is inside seem very exciting. It’s easy to create a pretty package when giving a gift or even when have a physical product to sell a… Read More
How to Choose a Color Palette for Your Brand
Do you like color, love picking hues for your home, can coordinate your wardrobe like a pro – but have a hard time selecting colors for your own brand? If so, this post is for you. I frequently get asked by people struggling to pick colors for their website or brand about my process for creating color palettes. So I thought I would share… Read More
How to Finally Finish Your Lingering Projects
Last year I started writing and book and it took longer than I expected to finish. There were many legitimate reasons why it took so long. I was writing the book in between working on several higher priority projects, and the week that I had set aside several dedicated days to finish the book, I found myself knocked out with… Read More