You want your customers to love you? Right? We all do. But before you can get your beloved customers and potential customers to love you, you have to really know who they are and what they desire. I often work with business owners to help them figure out who their ideal customers are. You’d be surprised how often we figure out that… Read More
Refresh your brand: Your guide to updating your brand or rebranding your business
This post is an online celebration of my business rebrand. Consider this your invitation to the party! I am super excited about my results and the new direction of my business and my rebranding story. I created this post to share my rebranding story and what I have learned, as well as some tips and resources for you to use… Read More
How to Choose a Color Palette for Your Brand
Do you like color, love picking hues for your home, can coordinate your wardrobe like a pro – but have a hard time selecting colors for your own brand? If so, this post is for you. I frequently get asked by people struggling to pick colors for their website or brand about my process for creating color palettes. So I thought I would share… Read More