You want your customers to love you? Right? We all do. But before you can get your beloved customers and potential customers to love you, you have to really know who they are and what they desire. I often work with business owners to help them figure out who their ideal customers are. You’d be surprised how often we figure out that… Read More
Struggling with Creating Content? Read this.
A few weeks ago I shared to my email subscribers how I struggled to create content for my own website, although I used to work professionally as a content producer. Crazy, huh? When it came to creating content for my own social media channels and blogs, I really had a hard time. I knew exactly what to do – I… Read More
What is Periscope and How to Use It
I’ve spent a lot of time over the last few weeks checking out Periscope and I am pretty excited about it. What is Periscope, you ask? It’s a newish live broadcasting app that was recently acquired by Twitter. Periscope allows content creators to instantly broadcast video with their phone from anywhere and to anyone in the world. Viewers can watch… Read More
Refresh your brand: Your guide to updating your brand or rebranding your business
This post is an online celebration of my business rebrand. Consider this your invitation to the party! I am super excited about my results and the new direction of my business and my rebranding story. I created this post to share my rebranding story and what I have learned, as well as some tips and resources for you to use… Read More
How to Balance Multiple Passions
Anyone who knows me knows that one thing that I don’t lack, is ideas for new business endeavors. I even (seriously) joked with a friend about opening a business that provided business ideas for others. I love being creative and having multiple passions, but as many know, that creative trait also has its down sides. Too many great ideas pursued… Read More
How to Create Your First Money Making Service Package
I love to buy products that come in pretty packages. My favorites are cosmetics and stationery, but I can be a sucker for anything that’s wrapped up nicely because the packaging can make whatever is inside seem very exciting. It’s easy to create a pretty package when giving a gift or even when have a physical product to sell a… Read More