How to Choose a Color Palette for Your Brand

Do you like color, love picking hues for your home, can coordinate your wardrobe like a pro - but have a hard time selecting colors for your own brand? If so, this post is for you.  I frequently get asked by people struggling to pick colors for their website or brand about my process for creating color palettes.  So I thought I would share some of  the things I do when creating a color palette, as well as a few of my favorite resources. Get started by doing research (the fun kind) I like to do as much research as I can to understand the industry and business that I am working in. It’s good … [Read More...]


How to Finally Finish Your Lingering Projects

Last year I started writing and book and it took longer than I expected to finish. There were many legitimate reasons why it took so long.  I was writing the book in between working on several higher priority projects, and the week that I had set aside several dedicated days to finish the book, I found myself knocked out with a stomach bug. When I picked the book back up after some time away from working on it, I realized I was actually much further along than I thought.  Over the holidays I had some blocks of time that were uninterrupted and I worked on the layout, the title and copy … [Read More...]


Should You Do It Yourself or Invest in a Pro?

When it comes to investing in your business, do you have a bottomless purse and endless resources? Neither do I. Every day, I have to make hard decisions as to which services and products I should invest in and what I can handle myself. One of the most critical skills an entrepreneur can possess is being able to make this determination. These decisions can vary greatly depending on your skill set, time, and where you are in your business. Here’s my two cents on evaluating where to spend your money and when to go the do-it-yourself route. Photography A picture is worth a thousand words, … [Read More...]